Yandex SEO Expert: SEO Promotion of websites in Yandex

Me and my colleagues have developed a unique algorithm allowing to bring your site in Yandex top 10  in the first month of promotion, provided that the website position at the start of the project was in the top 30. If the position of the site is lower than the top 30, the term is longer (from 2 months).

Cost of promotion in Yandex – From $500 for a month of work

Time to reach the top of Yandex for high-frequency queries: from 1 month

In a month, I will bring your high-frequency enquiry to Yandex, provided that the site is no lower than the top 20.

Since the main ranking factor in Yandex is Behavioural one, we should improve behavioural factors. Naturally, internal optimisation is also included. 

Features of SEO-promotion in Yandex

Yandex is currently considered to be the most popular search engine in Russia, leading in terms of both the number of users and the number of queries. There is nothing that could lead to the loss of this position not only in the coming years, but also in the foreseeable future.

It doesn’t matter if you are a blogger or you have a commercial site, you can’t do without SEO in Yandex to promote on the RuNet

Recall that SEO is understood as a set of actions aimed at increasing the visibility of the Internet resource in the search engine results. Its main task is to attract as many targeted visitors to the site as possible.

Main SEO Factors

Behavioral. They are divided into external and internal. The first ones influence the user to go to the site. Their main goal is to increase CTR. The second contribute to the fact that the visitor as long as possible to stay on the resource and perform a targeted action. As stated by many optimizers, for Yandex visitor behavior on the site is more important than for Google.

Backlinks. Under them understand the number of backlinks to individual pages of a web resource and the site as a whole, the presumed transferred weight, etc. For Yandex backlinks are of less importance than for Google, while for him they affect the ranking of specific pages, not the site as a whole. At the same time Yandex checks all backlinks leading to the site much more thoroughly, so I recommend building your own PBN under Yandex

Commercial. These are the factors by which the search engine identifies the page as commercial. Under these are understood as everything that contributes to the purchase: the indication of prices, the presence of product descriptions, the presence of the «Buy» button, etc. Based on the recently disclosed formula for commercial ranking the main thing — the range. Design, reliability and service are also important.

Uniqueness of content

It is certainly important, but it is not the most important and absolute criterion for promotion. Usefulness and user-friendliness of the site, at least officially considered no less important. If you compare the rendition of Yandex and Google, the first in the top of the elements and content sites have a more similar appearance than the second. It should also be noted that different categories of text allowable minimum limits of uniqueness can seriously differ. For example, for articles it should not be lower than 85%, and the product card can be without harm to ranking and less than 70%. Uniqueness under Yandex is checked by Text.ru and Advego services

 Keywords

Monitoring of the keywords of the site in Yandex should be carried out necessarily. Very important is the intent of the query. Yandex clearly separates pages with informational and commercial keywords. So-called mixed pages are almost always pessimized in ranking. Do not allow that on the info pages even accidentally appear commercial queries.

Also do not allow overspam. To find out which keywords to use and in what quantity, it is better to use special services, such as Allpositions or Topvisor

Regionality

In the vast majority of cases, it is for commercial promotion that it matters. For informational articles, region is usually not particularly important. For example, if a user is looking for a hairdresser, he needs it to be located in the same locality where he lives. If a person wants to learn about fashionable hairstyles, then the connection to a specific city and region is almost unimportant.

Advantages of SEO-promotion in Yandex search engine

The main ones include:

• The largest audience reach in the Russian Federation. Over 90 million users. You will find clients in any niche;
• Similarity of ranking factors with those of competitors. Trying to promote your site through Yandex, at the same time you can get an audience from Google, Bing and other popular search engines;
• The possibility of regional binding of the site to a particular city. In Google it is carried out only to a certain country. In Yandex — to the region. This is very helpful to find customers only where the company operates;
• Availability of support service in Yandex Webmaster. It is possible to achieve that a person will answer your questions, therefore it is easier to solve the problem, to deal with misunderstandings than in Google Search Console. In the latter all automated and have to rely mainly only on forums.

It should also be said about promotion tools in Yandex, they are not a dozen. There are paid and free, to promote commercial and inforesources. Everyone will find something for their own purposes.

My cases of promotion in Yandex:

Outdoor advertising

Engraving

Car service

Air conditioners

Balcony glazing

If you have any questions concerning seo promotion in Yandex, you can write me on email kirillyandovskiy@gmail.com

For successful promotion of websites in the USA, it is necessary to take into account the market peculiarities and user preferences. According to practice, this market is one of the most profitable, but at the same time one of the most competitive. Americans are used to online shopping, which makes the Internet a key sales channel. The main source of traffic in the western segment of the Internet is Google, which is chosen by about 87% of US users. Other customer acquisition channels such as Bing (6.9% share of users) and Yahoo (4.6% share) should not be neglected either. A variety of approaches to promotion will help to increase the overall traffic flow and expand the audience of the site.

Overcoming competition in U.S. search engines

If your goal is to promote in a competitive niche, you should keep in mind that this requires a significant financial and time investment. In today’s American environment, competition in the Google market has reached a high level, which makes getting into the top 10 for high frequency queries almost impossible. The main strategy of search engine promotion in the USA at the initial stages of optimization is to focus on the use of words of medium and low frequency. This approach includes the expansion of the semantic core and thorough content optimization.

Focus on content

The main component of successful promotion in the American segment is content. It becomes not only the basis for marketing tools, but also a key factor for search engines. Google analyzes English-language content especially carefully and prefers to give out the most relevant results. Therefore, each publication on the site should not only be unique technically, but also fully correspond to the user’s request, providing additional value compared to competitors. It is necessary to publish a quality article at once, no half-finished products that require revision we should not show Google! This methodology allows you to get to the top within 1-2 days with fresh content.

Use of English-language content. One of the significant factors of successful promotion in the U.S. sites — is high-quality content in English. The content should be not only competently written, but also useful for the target audience. I recommend that all texts be given to native speakers before publication, this increases their relevance.

The role of domain selection in SEO for the US

One of the major ranking factors in Google search depends on domain features. The choice of domain name, its zone and history can significantly affect the effectiveness of SEO in the US. You should avoid using domains that have been previously sanctioned by search engines. The geographic location of your Target Audience should also be considered when making your choice. This involves using nationwide zones, such as .us, as well as regional zones, such as .nyc or .la for specific cities. The domain name should reflect your company’s core business, this promotes memorability and recognizability among consumers. It is good when the name of the site has a keyword that reflects the activities of the company. .com domains rank very well in the US

Local search

Use Google My Business. Signing up for and actively using localization services helps increase your business’s online presence and improve engagement with local audiences.

Utilize geolocation services. Integrating geolocation services, such as Google Maps, can significantly increase the visibility of your web resource in search results for users looking for services in a specific region of the United States. This is especially important for locally-focused businesses that want to attract customers from nearby neighborhoods.

A comprehensive approach to SEO

What should be considered:

1. Effective keyword placement. This includes their integration into titles, meta tags, description, link structure.
2. On-page optimization: Title and Description. The page title, acts as an important element not only for users, but also for search engine robots. It is displayed in the browser tab and is the first thing that users see in search results. The Title of each page should accurately reflect its content, it should also contain keywords that will help to increase its relevance to user queries. The page description plays a fundamental role in how users perceive the content. Description should be attractive to the user, containing queries.
3. Creating backlinks to the site. Obtaining quality backlinks from other authoritative sites is one of the key aspects that contribute to improving the ranking of the resource. It also strengthens its authority in front of search engines. Backlinks under the US should be from English language resources that have traffic. The closer the geo and subject of the backlink donor to your site — the better!
4. Optimization for mobile devices. This not only increases user satisfaction, but also improves SEO performance, as the mobile friendliness of the site has become an important criterion for search engines.

Cost of website promotion in the USA

The cost of website promotion in the USA depends on the niche of goods and services. But you need to take into account the fact that the U.S. market is one of the most desirable for sellers from around the world. Therefore, the competition here is quite high.

The cost of SEO in the U.S. is made up of:

BackLinks budget — as a rule, the link budget is from 500$ per month, and further depends on the capabilities of the client. Less is also possible, but it is already “dancing with a tambourine”.

Content — usually for 10 articles, which the client orders from my copywriters, it takes about 300$. This is a very low price! However, the quality of the articles is not bad. Of course, all articles are proofread by the client before publishing on the site.

The cost of work SEO-specialist — from $ 500 per month

The work includes: semantics, work with backlinks, search for drop-domains, technical tasks for texts, technical audit, competitor analysis … That is, all the work that is necessary to occupy the site first lines in Google.

That is, we have a minimum monthly budget of 1300$

Cases

Promotion of Dating-themed website (main region — USA)

I work with him for 2 years, immediately after the beginning of cooperation with me — a sharp increase in traffic and positions

Tefl/Tesol certification (English language training). Region — USA

Started promoting in April 2023, traffic was 2472 per month (according to Ahrefs)

After purchasing links and placing new texts — traffic in July increased 2 times and reached 5660 (actually even more, Ahrefs underestimates the data by 3 times)

More cases in the U.S. at this link

I have a lot of experience of promotion in the USA, it just so happens that this is the main region where I work on SEO. So write or call me if you have any questions, we will figure it out together.

And…

Success in promotion!

The Arab Emirates is a country with a rapidly developing economy and a high standard of living. Affluent people from all over the world come to Dubai and Abu Dhabi. In this regard, many companies are seeking to promote their websites in the UAE to attract new customers and expand their audience. In this article, we will look at the features of website promotion in the Arab Emirates and the opportunities it provides.

Features of SEO in the Arab Emirates

• Language. When promoting a website in the UAE should take into account the linguistic features of the region. Most of the population speaks Arabic, but the entire business community — English-speaking. Therefore, you can safely promote the site in English, as do all my clients who are promoted in the UAE. An Arabic version of the site is desirable, but not obligatory.
• Legislation. The Arab Emirates has strict laws and regulations governing internet companies and advertising agencies. It is important to familiarize yourself with these rules and comply with them to avoid problems with the law. If you have an established Legal Entity in the UAE, have purchased a .ae domain and are operating legally, you have nothing to fear.
• Cultural peculiarities. When promoting websites in the Arab Emirates, it is necessary to take into account the cultural peculiarities of the region. This will help to create more attractive and relevant content for the local audience. But here it is important, who exactly is your audience — the local indigenous population or visitors. This is where cultural sensitivity comes into play
• Domain zone. The most correct solution is to open a legal entity in the Emirates (according to my information it costs from 3 thousand dollars) and register a domain in the zone .AE (without a legal entity it is impossible to do). Such a domain will give you an advantage for promotion and the site, even having existed only a few months, will begin to occupy the first places in the Google rendition, that is, the promotion of such a domain will be faster. But there is a nuance — the domain .ae gives you a head start only for the Emirates, Saudi Arabia and India (for some reason the Indian Google likes domains zone .ae), in the rest of the Internet such a domain boost will not give and the site there will move slowly. Therefore, you need to immediately decide what audience is more important to you — the Middle East or the world. If the site needs to promote not only in the Emirates, I recommend the zone .COM
• Backlinks. Backlinks from sites throughout the English-speaking segment work well for promotion in the UAE, you don’t have to limit yourself to just Arabic sites.
• Content. Updating the content on the site is as important as when promoting in other countries. Informative blog articles work very well, they are easier to promote and this is what gives the first traffic to the site.
• Seasonality. It should be taken into account that in the summer months in the Emirates is a heat of 40-50 degrees Celsius, and therefore business at this time develops more slowly, wealthy people in the summer prefer countries with a milder climate. In October, life begins to boil again and so on until May

Why is SEO in UAE important for businesses?

• High competition: The UAE market is saturated with offerings in many different areas. To stand out from the competition and attract the target audience, you need to make your website visible in search engines.
• Target audience: The UAE is home to many affluent people who actively use the internet to search for goods and services. SEO promotion allows you to reach this solvent audience and increase sales.
• Local Search: A large proportion of users in the UAE search for information and shop online in Arabic. SEO specialists who speak Arabic and are familiar with the local market can help your site rank in the top search results for Arabic-language queries, but that’s if you’re targeting a local audience. For most affluent people, English is the preferred language of promotion

How to choose an SEO company in the UAE?

When choosing an SEO company in UAE, it is important to pay attention to the following factors:

1. Experience: The company should have experience working with sites in the UAE and knowledge of the peculiarities of the local market. The algorithm of site promotion in Dubai is the same as in the rest of Google, but here the frequency of queries and the terms of bringing to the top — different. Therefore, the company, or a specialist who has the relevant experience is more preferable.
2. Team: The company’s team should include specialists who speak English (and preferably Arabic) and know the intricacies of SEO promotion in the region.
3. Cases: The company should have successful cases of website promotion in UAE.
4. Testimonials: Look for customer reviews about the company.

Cost of website promotion in the UAE

When we talk about seo promotion in the UAE, we mean, first of all, promotion in Dubai. On this emirate as a rule and is customized SEO.

So, let’s discuss what kind of work needs to be done and what is their cost

Backlinks — as a rule, the link budget is from $500 per month, and further depends on the capabilities of the client. Less is also possible, but it is already “dancing with a tambourine”.

Content — usually 10 articles, which the client orders from my copywriters, require about 300$. This is a very low price! However, the quality of the articles is not bad. Of course, all articles are proofread by the client before publishing on the site.

The cost of work SEO-specialist — from $ 500 per month

The work includes: semantics, work with backlinks, search for drop-domains, technical tasks for texts, technical audit, competitor analysis … That is, all the work that is necessary to occupy the site first lines in Google.

That is, we have a minimum monthly budget of 1300$

Timeline for promotion to the top of Google

Terms of promotion depend on the subject of your site, and even more — on the competition in your subject. In my experience, the earliest when the first leads came to the site (when promoting a new domain) — it is on the 3rd month of promotion.

Of course, the pace of promotion also depends on the age of your site and domain, the older the domain — the faster the promotion and vice versa.

SEO in the UAE is an investment that will pay off!

I have been promoting websites for 15 years, and I have been promoting websites in the Arab Emirates for 5 years. During this time I have accumulated some experience and cases that I would like to share. You can find my full portfolio at this link

And in this article I will show some screenshots so you can understand what you can achieve when promoting a website in the UAE

The first case study is a law firm assisting in starting a business in Dubai

At the very beginning of the promotion, traffic according to AHREFS data was 7194

As you can see from the graph, after a year of promotion the traffic increased to 29465 visitors per month. And we are talking about traffic from search, only from Google. That is, the attendance soared more than 4 fold. That’s how, systematically moving according to my plan, we increased thematic traffic more than 4 times and the site became a niche leader

I wrote more about this case study in a blog post

The second case study is the website of an IT company producing software for the construction business

An interesting fact is that at the very beginning the firm planned to promote only the UAE and Saudi Arabia, but since the content on the site is English-language, the promotion went to the United States and other English-speaking countries. Therefore, in the process of promotion, it was decided to reformat the site for the whole world.

As you can see from the chart, there is not a lot of traffic on the site, but for this niche these numbers are quite good — the niche is very narrow.

3 case — site of DATING topics

I have a lot of UAE cases, but here I decided to show only 3. If you need advice on promotion in the UAE, then email me at kirillyandovskiy@gmail.com or on Telegram — @yandowski (the direct link is in the header of the site).

И…

Good luck with your SEO-promotion!

SEO-Promotion of Dating-themed website (main region — USA)

I work with them for 2 years, immediately after the beginning of cooperation with me — a sharp increase in traffic and positions in search

Tefl/Tesol certification (English language training). Region — USA

before

after

In just 2 months of promotion we increased traffic from Google by more than 2х

Read More

Promotion of law firm. Region — Arab Emirates (UAE)

Topics — help in starting a business in the UAE. For 4 months of promotion it was possible to achieve peak traffic from search, while the client came to me at a negative peak, attendance in that period decreased significantly.

More about the case — SEO in the Arab Emirates (Dubai)

Promotion of the site in the theme of software development. Region — USA

Topics include software development, blockchain, cryptocurrencies, financial exchanges, forex.

New website, existing since November 2019. Not much traffic, as the topic is quite narrow. Initially did crowdfunding (in this case — Quora, Reddit), so that the appearance of new links did not cause suspicion of Google, then began to buy links (budget 1000 — 1500$ per month). We use both sape and (mostly) purchase directly through webmasters.

Online store of Korean cosmetics. USA

Narrow niche project. Growth is due to internal optimization and purchase of links on SAPE

Promotion of the site of guide-translator. Spain, Argentina, Mexico

Emphasis in promotion is placed on linkbuilding and linking (redirection) of trusted thematic domains to the main one.

Site of guide-translator in St. Petersburg. Promotion in France

The emphasis in this project is on building link mass.

SEO. Russia (Yandex)

Balcony glazing. St. Petersburg

Air conditioners. Moscow

Car service. Moscow

Repair KIA. Moscow

Milling. Moscow

Signboards. Moscow

I have been promoting websites in English in the USA and other countries (mainly UK, India, Canada, France, Spain) for over a decade. During this time, Google algorithms have not changed significantly (comparing to Yandex), there is still a high influence of links and longreads (large articles).

The cost of promoting a site in English – from $1300 per month

Find out how to get a discount: Package offers

In addition to paying to a SEO-specialist, you will need a budget for links,  an average of $ 2000 per month, but in low-competitive niches we can do only the exchange SAPE (SERPZILLA) and the budget will be about $ 200 (the minimum amount for a start).

Also, if Google Ads should be set up (included in the price), an advertising budget of at least $1000 per month will be required.

What goes into the work of promoting English language websites:

1. Link building

Links are purchased using outreach method (direct contacts with webmasters). In rare cases (for faster purchase) I use SAPE (SERPZILLA) – yes, there are good donors for the foreign segment. Not many, but still there are some.

I have donor databases for the United States, Great Britain, France, Spain, Argentina and Brazil. 

Topics: Tourism, Blockchain, Finance, Software Development

If you have a different country or topic, it is no big deal, I will collect a donor database for your project, the only difference is that it may take a little longer (1-2 weeks).

Since all donors are of  HIGH QUALITY, there is no need to buy a lot of links (thus,  we can save your money). According to my experience, promotion even in most competitive commercial topics requires no more than 1000 domains of high quality per site.

Besides, when building links I use dropped domains, run Xrumer and G.A.S (in rare cases, upon agreement with you).

2. Content building strategy for promoting sites in English

Hardly any site in the English speaking Internet is without a blog. A blog is a section that attracts the lion’s share of “warm” and “cold” traffic, then turning into the “hot” one and buys.

My strategy for filling the blog is as follows:

1.Collect a database of successful competitor sites

2.Analyse their articles regarding traffic from the search engine 

3.Select the most visited ones.

4.According to selected topics, we give a copywriter a certain number of characters, keywords, images and infographics. Our task is to write articles on popular topics but perform it better than competitors do.

It is great to have your own copywriter, as people inside the business tend to write better articles (they know all the nuances).If you do not have your own copywriter, I will find one for your project specialising in your topic and speaking the right language.

3. Texts for sales pages of English-language websites

I study competitors’ pages in the Top 10 for High Frequency Queries and draw up terms of reference for copywriters according to them.

4. Crowd-marketing (links from Quora, Reddit, Medium) for English speaking sites

If there is no traffic on your website, Google will be suspicious to refer to it. This is why it is important to add crowd marketing – links from forums. Such links will generate sales for you as long as the site is not in the Top of the search queries

5. Technical audit 

Cases:

See more projects in the Portfolio section

For entrepreneurs seeking to promote the website and increase profits with guaranteed results

I provide the following services:

Website Promotion in Google

From 500$ per 1 month

• semantic core
• competitor analysis and link strategy development
• technical tasks for texts on the site
• link building (link budget is calculated separately)
• working with drops
• technical audit

Purchasing site promotion up from 6 months includes free setup and maintenance of Google Ads and technical support by the website programmer.

When promoting in English-speaking and European countries, the emphasis is placed on Link building and Longreads (large thematic articles).

Link building

Links are purchased using outreach method (direct contacts with webmasters). In rare cases (to increase the speed of purchase) I use SAPE (SERPZILLA) – yes, there are good donors for the foreign segment. Not many, but still there are some.

I have donor databases for the United States, Great Britain, France, Spain, Argentina and Brazil. 

Topics: Tourism, Blockchain, Finance, Software Development

If you have a different country or topic, it is no big deal, I will collect a donor database for your project, the only difference is that it may take a little longer (1-2 weeks).

Since all donors are of  HIGH QUALITY, there is no need to buy a lot of links (thus,  we can save your money). According to my experience, promotion even in most competitive commercial topics requires no more than 1000 domains of high quality referring to the site.

Content building strategy

Hardly any site in the English speaking Internet is without a blog. A blog is a section that attracts the lion’s share of “warm” and “cold” traffic turning intob“hot” and buys.

My strategy for filling the blog is as follows:

1.Collect a database of successful competitor sites

2.Analyse their articles regarding traffic from the search engine 

3.Select the most visited ones.

4.According to selected topics, we give a copywriter a certain number of characters, keywords, images and infographics. Our task is to write articles on popular topics but to do it better than competitors.

It is good to have your own copywriter, as people from within the business tend to write better articles (they know all the nuances).If you do not have your own copywriter, I will find one for your project specialising in your topic and using the right language.

SEO Consultation

Face-to-face or Online

Best of luck with your promotion!

Cases. USA and Europe

Promotion of the site in the theme of software development. Region — USA

The website subjects include blockchain software development, cryptocurrencies, financial exchanges, forex

A new website working since November 2019. Not much traffic, as the topic is quite narrow. Initially did crowdfunding (in this case – Quora, Reddit), so the appearance of new links did not cause suspicion of Google, then I began to buy links (budget 1000 – 1500$ per month). We use both Sape and (mostly) purchase directly through webmasters.

Law firm website. Dubai, Arab Emirates

At the start of promotion traffic from Google was 7000 visitors per month,  a year later – 38000 visitors.

Online store of Korean cosmetics. USA

Narrow niche project. Growth is due to internal optimization and purchase of links on SAPE

Promotion of the site of guide-translator. Spain, Argentina, Mexico

Emphasis in promotion is placed on linkbuilding and linking (redirection) of trusted thematic domains to the main one.

Site of guide-translator in St. Petersburg. Promotion in France

The emphasis in this project is on building link mass.

More cases — on the «Portfolio» page

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Friends and colleagues!

I constantly need assistants, so:

If you want to learn how to promote sites, especially in the foreign market segment, if you want to get more experience with contextual advertising, feel free to text me on email kirillyandovskiy@gmail.com, or Telegram or Whatsapp.

There are always tasks for:

1. Assistant SEO-specialist to make SEO-audits
2. Assistant SEO-specialist to make semantic kernels
3. Assistant contextual advertising specialist Yandex.Direct and Google Ads
4. Linkbuilder for outreach in Russian and en-segment
5. A specialist in Xrummer in en-segment and other European languages.

See you soon!

Contact me if you need to promote a website or get advice from an SEO expert:

• kirillyandovskiy@gmail.com,
• Tel: +995591014474
• skype — yandowski
• telegram — yandowski

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