Finding websites that sell placements is easy. Deciding which ones deserve your budget takes more work. A publisher may have impressive metrics while attracting very few readers interested in what you offer.
At Yandovskiy SEO, we source English-language websites for link building, review their suitability and handle outreach and guest post writing. The choice of publishers starts with your target market and the pages you want to promote.
How Much Does Link Building Cost?
Our typical package costs $500 for 10 guest post placements, including article writing. The final quote depends on the market and the publishers available in your niche.
Some campaigns fit that budget comfortably. Others need more expensive publications or a longer search for suitable websites. We discuss those constraints before agreeing on the scope.
Publisher Requirements
Part of the fee comes down to how much work the publisher expects. One editor may accept a guest article after a few revisions; another may ask for research or input from someone working in the field. Access to a specialist readership can also cost more than a placement on a general blog.
We assess the placement as a whole. A high Domain Rating alone is not enough to justify a higher fee.
Your Industry and Target Market
Publisher availability differs by country and subject. For a broad business topic, we can approach a fairly wide range of publications. Finding a home for an article about a niche technical service takes more searching.
We also check where the readers are. A site can publish everything in English yet have very little UK traffic. If Britain is your market, its total visitor count tells us only part of what we need to know.
Placement Method
Direct outreach involves finding the right contact and negotiating publication terms. Marketplaces make it easier to compare available inventory, but the websites still need checking individually.
Guest posts also require enough budget for a useful article. A weak piece written around an anchor phrase gives the publisher little reason to keep it and the reader little reason to click.
Monthly Scope
The number of placements depends on your budget, existing backlink profile and the availability of suitable publishers. We agree on a workable schedule rather than filling a monthly quota with whichever websites are cheapest.
Why Include Link Building in Your SEO Campaign?
Your own pages explain what your business offers. References from other websites give search engines additional information to work with when assessing those pages. Links can also lead crawlers to content they have not yet discovered.
The context matters. A link to your software from an article about the problem it solves has a clear purpose. The same link inserted into an unrelated post is much harder to justify.
There is also a readership to consider. Someone who encounters your business in a useful industry article may visit your website to investigate further. Whether that happens depends on the publication, the article and how well the linked page answers their next question.
We therefore look beyond the number of backlinks acquired. Your campaign needs suitable destination pages and a reason for each publication to mention them.
How We Find and Arrange Placements
Direct Publisher Outreach
We find relevant websites and contact their owners or editorial teams to discuss a contribution. That includes checking what they publish, proposing a suitable topic and agreeing on the placement terms.
A publisher may cover your industry without being a good fit for every page on your website. We consider the proposed article and destination together before moving ahead.
Guest Articles
We write guest posts for English-language blogs and publications. Each article is developed around a topic that belongs on the host website, with the link placed where it helps the reader follow up.
For example, an article about managing a multilingual online shop could reasonably reference a service that addresses an issue discussed in the piece. The surrounding explanation must make that connection clear.
We avoid forcing the same article structure or exact anchor phrase into every placement.
Publisher Marketplaces
We also source opportunities through platforms such as Collaborator, PRNEWS.io and Adsy. These provide access to publishers, but a listing is only the starting point.
Before selecting a website, we review its content and traffic profile. We also look at the kinds of external links it already publishes. A catalogue entry cannot show everything that matters.
Relevant Communities
On Reddit, Quora and specialist forums, we look for discussions where your business has something useful to contribute. That might be a question your team deals with regularly or a problem covered in detail on your website.
Before contributing, we check the rules on commercial participation and read the existing replies. A link should add information that the answer needs; repeatedly posting promotional replies is unlikely to serve either the community or your brand. We assess these opportunities for their audience value rather than treating them as interchangeable guest post links.
What We Check Before Selecting a Website
Our review starts with the website itself. We read recent articles, look at the subjects it covers and assess whether it appears to serve a consistent audience.
We then examine:
- Organic traffic trends and the countries generating that traffic.
- Whether traffic is spread across relevant pages or concentrated in a few unrelated articles.
- Domain history and signs that the website has been repurposed.
- The backlink profile, alongside supporting metrics such as DR and DA.
- Outgoing links and the quality of recently published guest content.
These checks need to be read together. A general publication can cover several subjects legitimately. A website publishing unrelated promotional articles with little editorial consistency presents a different picture.
Anchor text receives the same attention. We choose wording that fits the sentence and accurately describes the destination. Repeating a commercial keyword across every article usually makes the copy awkward before it does anything else.
Paid placements also need clear expectations. Google requires paid links to be qualified with appropriate attributes, such as rel=”sponsored” or rel=”nofollow”. Publisher screening does not remove that requirement, and purchasing a placement does not guarantee ranking improvements.
Discuss Your Link Building Campaign
Send us your website, target countries and the pages you want to promote. If you already have an active campaign, include a recent placement list so we can understand what has been done.
We’ll use that information to recommend a scope and budget, with publisher selection based on the market you actually want to reach.
Frequently Asked Questions
Can I order link building without a full SEO retainer?
Yes, link building is available as a separate service. We still need to understand your website and the pages being promoted. That gives us enough context to choose relevant publications and article topics.
Do you write guest posts?
Yes. Guest post writing is included in the typical package of $500 for 10 placements. If a publication has requirements that change the scope or cost, those need to be agreed separately.
Does every link need to point to the homepage?
No. A service page, product category or useful article may be a more appropriate destination. The choice depends on the campaign priorities and what makes sense in the publisher’s article.
Will guest posts stay online permanently?
Guest posts are generally intended to remain published, but no agency controls a third-party website indefinitely. Publishers can change ownership, revise their content or close. Publication terms should therefore be assessed before committing to a placement.
Can you guarantee a specific google position?
No. A placement is a defined piece of work; a ranking depends on factors beyond that placement. We can agree on the campaign scope, but we cannot promise that a particular number of links will produce a particular position.
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