A potential customer might ask ChatGPT to recommend a service provider or use Google AI Overviews to research a problem your business solves. We examine whether your website appears in those answers and what is missing when it does not.
This work is called generative engine optimisation, or GEO. At Yandovskiy SEO, we review the information on your pages and the evidence behind it, as well as technical obstacles to access. The findings become a plan for content improvements and new material where the existing pages leave relevant questions unanswered.
The aim is to earn mentions and citations for subjects connected to your services. We build on the content and search presence you already have.
We also offer a partnership programme for agencies. Contact Kirill on Telegram at @yandowski to discuss the terms.
How Much Do GEO Services Cost?
Choose a consultation if your team needs direction, or ongoing work if you need support implementing and reviewing changes. GEO is also included in our combined SEO package.
GEO Consultation — $250
We give you an initial assessment of the website and identify the pages to address first. The consultation is useful when you have people available to carry out the work but need help setting priorities.
Ongoing GEO Services — from $1000
The service covers a website audit and content improvements, with briefs for new material based on relevant prompts where competitors appear. We monitor your presence in AI answers as the work progresses.
After the initial edits, we review which pages are being referenced and use those findings to plan the next changes.
Combined SEO and GEO
We plan GEO alongside conventional SEO so that changes to the same pages are coordinated. The scope includes the GEO work described above and ongoing search promotion.
How We Approach GEO
We begin with the website as it stands. An audit establishes which pages need attention before we recommend creating more content.
Website Audit
We review the site structure and technical setup, including page speed, markup and how the main content is delivered. Where important information is difficult to access, we identify the cause.
The recommendations specify what to change on each page: sections to revise, code to adjust and content that needs a more accessible implementation. Your developers and content team receive concrete tasks.
Improving Existing Pages
Useful detail is sometimes buried beneath a long introduction or spread across several sections. Other pages cover the right subject but omit an answer the customer needs.
We revise those passages and add supporting sources where the claims require them. Dynamic content is reviewed where it presents an access problem; replacing it is a decision based on that problem, rather than a requirement for every page.
Planning New Content
We examine relevant prompts where competing websites appear, then compare the subjects with your existing content. The question must matter to your customers before it becomes part of the plan.
For a genuine gap, we prepare a brief explaining what the writer needs to answer and which evidence to use. Where an existing page can cover the subject, we recommend an update.
Monitoring and Further Work
After implementation, we track mentions and citations for the prompts being monitored. We record the pages referenced and the competitors included in the answers.
A single appearance tells us little about consistency. Repeated checks help distinguish a recurring reference from an isolated result and show where to investigate further.
What GEO Can Bring to Your Business
AI answers provide another place for customers to encounter your company while researching a service. A useful mention introduces the business; a citation gives the reader a route to a more detailed explanation on your website.
Reaching Customers Beyond Conventional Search Results
A website can rank well in Google and still be absent from AI answers about its services. These are different observations: an absent mention does not establish that a ranking has fallen.
We investigate questions that relate to your offer, looking for opportunities to put relevant information in front of prospective customers during their research.
Turning Visibility into Business Opportunities
The value of an appearance depends on the audience it reaches. A reference to a service you sell is more relevant than a passing mention on an unrelated subject.
Visits and enquiries, where they can be tracked, help establish what follows from that exposure. We report them separately from mentions so that increased visibility is not presented as a sales result.
Existing SEO work continues alongside GEO. Pages that already attract search visitors are often the starting point for content improvements.
Why Work with Yandovskiy SEO?
We approach GEO as part of the work on your website. Recommendations take account of your existing SEO and the services you want to promote, with priorities agreed around the needs of the business.
Experience with Specialist Subjects
An explanation needs enough detail for a prospective customer to understand the offer. We review what the page actually says, identify unsupported claims and look for questions it leaves unanswered. In specialist subjects, reliable references help support the factual detail without turning a service page into a research paper.
Analysis That Helps Set Priorities
Our monitoring looks at the pages behind the mentions. A competitor’s citation is worth investigating when it relates to a service you sell. We examine the question being answered and compare the source with your own content before recommending a change.
Sometimes the information is already on your website but needs a clearer explanation. Where a subject is missing, we prepare a brief for new material.
Reporting You Can Follow
Reports show which changes have been implemented and where your website has appeared in AI answers. We track those observations over time and explain which findings inform the next round of work.
Visits and enquiries are reported separately where tracking is available. You can distinguish an increase in mentions from evidence that people are reaching the website or contacting the business.
GEO Case Studies
Legal Services Website in the UAE
The client wanted more enquiries from a website that already attracted organic search traffic. At the start of the project, the site was not appearing in the Google AI Overviews we reviewed.
We audited the content and revised existing articles, adding factual detail and references to reliable sources. We also reorganised the text so that individual sections answered specific questions more clearly.
Within a couple of weeks, we began recording regular appearances in ChatGPT and Bing Copilot. The client also reported additional enquiries. These were the early results for this project; the same timeline will not apply to every website.
Medical Website in India
This website had established search rankings, but its presence in AI answers was limited. We worked on the existing material, adding supporting research and improving the organisation of the text. We also reduced unnecessary reliance on dynamic content to make the information more accessible.
During the first weeks after the changes, recorded traffic from Perplexity reached up to 22 unique users in a day. That figure describes visits from one source, rather than enquiries or a daily average. It gave the project an additional source of visitors alongside conventional search.
If you would like us to review your website, send a link through the enquiry form or contact Kirill on Telegram at @yandowski. Include the services and markets that matter most to your business so we can discuss the work around those priorities.
Frequently Asked Questions
What does GEO stand for?
GEO stands for generative engine optimization. It involves improving a website’s content and accessibility with the aim of being mentioned or cited in AI-generated answers. The work can cover platforms such as ChatGPT and Perplexity, as well as Google AI Overviews.
How is GEO different from SEO?
SEO helps people find your pages through search engines. GEO pays particular attention to whether information from those pages is used in AI answers. Much of the underlying work overlaps, so we plan them together where appropriate.
How soon could we see results?
Some of our projects have recorded appearances or referral traffic within the first few weeks after changes were implemented. Other sites may take longer, depending on their starting point, the subject and the questions being monitored. We assess progress through repeated checks rather than promising a date for inclusion.
Will we need to rebuild the website?
Often, the work can be carried out on existing pages. We start by identifying content gaps and technical obstacles, then specify the changes needed. A substantial rebuild would only be considered if those problems could not reasonably be addressed within the current site.
Can GEO run alongside paid advertising?
Yes, and it can also form part of an existing SEO programme. Paid campaigns have their own budgets and targeting, while GEO work focuses on the website’s potential presence in AI answers. We agree the scope so that responsibilities are clear across the different activities.
How do I know whether GEO is worth considering for my website?
Start with the questions customers ask when choosing your services. If AI answers cover those subjects, it is useful to examine which businesses and sources they include. An audit can establish whether your existing pages address those questions and what practical improvements are available.
How do we get started?
Use the website enquiry form or the Telegram contact above. Send your website address and a brief description of what you want to achieve. We’ll review the request and discuss a suitable scope before preparing a proposal.
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