How to Rank on ChatGPT: SearchGPT SEO Guide

Colleagues, as you might have noticed, AI platforms like ChatGPT and SearchGPT are having more and more influence on search results. Recently, we received our first leads from ChatGPT. Potential clients from different countries ask to recommend SEO agencies from Russia, and ChatGPT gives our contacts, among others.

A little bit about me:

My name is Kirill Yandovskiy. I’ve been working in SEO for 16 years, last 6 years – solely foreign projects, mainly in English (although there’re some French and German ones). I run a telegram and a YouTube channel about foreign SEO. I made my way from SEO Junior to the owner of SEO Agency “Yandovskiy SEO.”

I decided to study the topic of promoting a company in ChatGPT and share the results in this article. We’ll review the differences between ChatGPT and SearchGPT, their work principles, what promoting strategies exist on these platforms, and how to get new clients with their help.

What Is SearchGPT and How Does It Affect Search Results Ranking?

SearchGPT is a powerful tool that analyzes and interprets content in the same way as people do. It helps to take a fresh look at regular SEO, taking into account not only query compliance but also user intent, which makes it more user-oriented.

SearchGPT Ranking Algorithm

Imagine having a friend who knows everything in the world. In order to get information from them, you start a conversation: say hello, clearly explain what interests you, and ask follow-up questions. SearchGPT is the friend who can answer any of your questions. Now you don’t have to scroll through plenty of links searching for an answer; SearchGPT does it for you, providing clear, structured information useful exactly for your query.

Let’s have a closer look at how SearchGPT algorithms work:

1. Query processing. First, the system analyses what exactly a user requests. This is where the interpretation of intentions takes place.
2. Information collection. Next, SearchGPT looks through the available resources, taking into account and evaluating the trustworthiness of a resource, its reputation, and links from other reliable sources (yes, everything’s like in traditional SEO but without driving up the numbers of behavioral factors). It appreciates fresh information; an outdated one reduces the value of an answer. Finally, SearchGPT checks how well the resource responds to a specific user request in order to generate the most useful and accurate response.
3. Response generation. The algorithm gives the user the clearest, most accurate, and most concise answer in a short time. 

SearchGPT Features in Comparison with Other Search Engines

Regular search engines like Google give out a pile of links in the search results, which users need to figure out themselves. But SearchGPT immediately gives a human answer to a question without forcing you to click on the links. Although Google, of course, has also had QA for a long time but they take the exact answer from one source; SearchGPS can compile an answer from several ones. What else makes it special?

• Conversational interface. You can specify queries, ask additional questions, and have a full conversation with the system.
• Speed and accuracy. Answers appear instantly, and they are always based on verified data.
• Intyitivity. Instead of looking for what you need in a list of links, you immediately receive readily available information.
• Ethical approach. The system respects intellectual property, not using data without permission.
• Ease of use – along with Google results in your browser.

Thus, SearchGPT is a new stage in the development of search engines, adapted more to humans and their behavioral patterns. This is no longer just a search tool, but a real assistant, we can say a personal consultant.

How Does ChatGPT Choose Content?

As we mentioned earlier, unlike Google, ChatGPT and SearchGPT don’t build page rankings. Instead, they communicate with a user and offer specific options focused directly on the user’s intent. It implies stricter requirements for content quality. Here’s what you need to pay attention to if you want to appear in ChatGPT search algorithms:  

1. Source authority. The more prestigious and reliable a website is, the more chances it will be recommended by the system. Authority is built through high-quality content which is quoted and recommended by other resources, the presence of backlinks from reputable platforms, and active interaction with the audience. The more often your website is mentioned and used, the higher its credibility in the eyes of both people and ChatGPT algorithms.
2. Accuracy and applicability. As mentioned above, the newer and more accurate information on the website, the higher the chance that the algorithm will offer you to a potential client.
3. Relevance. It is important here how accurately and fully your content responds to a user’s query. In order to determine it, first, you need to analyze user intent: why they ask a question and what exactly they want to know. Secondly, you need to check if your text contains keywords and phrases that are directly related to the query. Finally, check if your content covers all the aspects that may be important for a reader, or if they will need to look for additional information somewhere else.
4. Simplicity and structure. Long paragraphs and complex sentences are not for ChatGPT. Make a text simple and convenient. The more detailed, but at the same time concise and informative you present your idea, the better.

ChatGPT SEO: optimization tips

As previously stated, ChatGPT doesn’t just look for an appropriate answer to the user’s question; it tries to provide a user experience. It’s not enough to simply add keywords into the content since ChatGPT considers useful the content that is easy to read, structured, and useful. I’ve prepared several tips on how to achieve it. 

1. Write well. An overabundance of key queries will negatively affect search results, so it is important not to overdo it. For ChatGPT, natural human language is critically important, as are the benefits that the reader will take out for himself after familiarizing with your content. To make the text easier to read, you need to split it into headings and subheadings; you can add lists. In addition, the communication style is also important. You need to write in such a way that absolutely anyone, from a teenager to a professional in the field, can understand the content. Be friendly, but at the same time, do not forget about professionalism. Finally, don’t forget about the FAQ section. Answer the questions so that the user finds all the necessary information in them, and maybe even more.
2. Use structured data. ChatGPT is a machine, not a person. It doesn’t just read the text for familiarization; it analyzes and processes what is written in order to select the best and offer it to the user. Specify important details using JSON-LD; this is the key to ensuring that AI can accurately interpret the structure and content of your site. For example, add markup for FAQs, products, or articles so that the algorithm can quickly recognize which information will be most useful to users.
3. Strengthen the brand’s reputation. Reputation is your trump card, which can play into your hands perfectly. First, you can write articles for large platforms or niche sites with high credibility in order to get backlinks. Such platforms can be Ahrefs, SearchEngineJournal, and even popular forums like Reddit or Quora, where you can share your expertise. Secondly, you should actively interact with the audience. Respond to comments and participate in discussions on professional forums. For example, leave useful comments on Quora or Reddit. Third, ask customers to leave honest and detailed feedback about your services. Work with opinion leaders to get more information about you. And most importantly, regularly publish unique and valuable content so that others are willing to share it.
4. Optimize the speed of the site. Speed is the key to success. The faster the user receives readily available information, the higher the chance that they will want to stay on the website longer. To speed up your site, start by optimizing images: use formats such as WebP and try to minimize their size without losing quality. The second step will be to implement caching. This will allow the server to store temporary data and speed up page loading on repeat visits. In addition, you can reduce the number of HTTP requests. Combine CSS and JavaScript files to reduce delays. Don’t forget about server optimization, for example, using the Content Delivery Network (CDN) to distribute the load. Another tip is to switch to modern protocols such as HTTP/2, which significantly speed up data transfer. ChatGPT algorithms prefer resources with high download speeds, as it is directly related to user satisfaction. By optimizing the speed, you increase the chances of success among both people and algorithms.
5. Update the content regularly. Time flies at breakneck speed, and what was relevant yesterday may not mean anything today. It is critically important to add new information on a regular basis and follow the news in your field. Do not forget about the user’s requests. Regular checking of popular queries will help not only to keep up to date with the latest developments but also to see what users are currently interested in.

Optimization mistakes for ChatGPT

Based on everything that was outlined above, I’ve prepared a list of several typical mistakes that should be avoided when optimizing for ChatGPT:

1. Keyword overload. Don’t try to fool the algorithm by filling the text with too many keywords. ChatGPT is focused on natural language, and such a strategy will only do harm. Also, avoid cannibalizing requests. It won’t look great if you have the same keys on several pages with different content for different user intentions. Here a person can easily get confused, not the algorithm.
2. Ignoring the structure of the text. Long paragraphs and the lack of headings make a text difficult for both users and algorithms to understand. Structure the text so that you can easily scan it and immediately find an answer to the question.
3. Incomplete responses to requests. If your content does not contain comprehensive answers to user requests, ChatGPT is very likely to ignore you and choose another, more useful source for the user. In order to determine which queries there are on a particular topic, you can use tools such as Google Search Console, Ahrefs, or SEMrush. These services allow you to analyze keywords, user behavior, and content visibility. They help you understand how well your content meets the requirements. For example, Google Search Console will show you which queries users use to find your site, and SEMrush will provide an analysis of competitors and suggest ideas for improvement.
4. Irrelevant information. As mentioned earlier, ChatGPT appreciates the information that is relevant to date. The irregularity of content updates will lead to a drop in your ChatGPT rating, and it is unlikely that you’ll be shown to a reader.
5. Technical optimization ignore. Like a human, ChatGPT chooses those sources that have no problems with accessibility. If you don’t pay attention to the download speed and other technical errors, ChatGPT is unlikely to choose you to show to a potential client.

Promotion of offline business in ChatGPT

ChatGPT can be a good way to promote even for offline points of sale. The key task here is to make sure that AI recommends your business to a local user. ChatGPT doesn’t just analyze the text; it looks for suitable and reliable sources that can provide users with useful information on their request. So even if you sell goods or services offline, it will be close to impossible to get into ChatGPT recommendations without mentioning yourself online.

I’ve prepared some tips on how to make an offline business visible to ChatGPT:

• Provide accurate and complete information about your business.

Run your brand’s website. Indicate the full official name of the company and describe in as much detail as possible the areas of your activity with key features on the ”About the company” page. Specify the specialization and unique trading offers. Briefly but succinctly describe the history of the company. Specify the exact address, opening hours, and contact details.

Apart from your own website, run profiles in business directories such as Google My Business, Google Maps, and local regional catalogs. And don’t forget about social media.

It is important for ChatGPT and SearchGPT that these profiles are complete, relevant, contain unique information, and are interconnected.

• Manage your reputation and feedback.

To make it easier to collect feedback, create convenient feedback channels and place QR codes with a quick transition to the feedback form. Ask customers to leave a review in the form of a detailed comment after receiving a service / purchasing a product. You can also offer bonuses for honest reviews, for example, a discount on the next purchase.

If you happen to receive negative feedback, react quickly to criticism, offer a solution to the problem publicly, and show your willingness to dialogue and your professionalism.

Collect reviews on various platforms where you have a profile of your company.

• Create local content with high relevance.

Make reviews on local events in a lively and conversational style, offer solutions to local customer problems, and naturally include local key queries in the text. Tell about the seasonal features of your business and local traditions and customs. 

• Make multimedia content.

Make videos about your business and offer customers unique photos of your offline store. You can conduct interviews with employees, where they will talk about the features. Here it is important to remember the high quality of the multimedia material produced, naturalness and spontaneity. Demonstrate real processes, because the most important thing is to have a minimum of staging and a maximum of authenticity.

• Create content that answers popular questions.

For example, if you are the owner of a coffee shop, publish articles on the topic “Where to drink the best coffee in [the city]” or “The best desserts for coffee in the center of [the city].” Such materials respond to the needs of users and get into the conversational ChatGPT results.

Each of these points requires systematic work and an understanding of local specifics. The main thing is to create the most useful and honest content that really helps users. By following these recommendations, your business will be able to get into the ChatGPT recommendations and attract new customers from conversational search.

SEO Trends for ChatGPT: What the Future Holds for Us

The future of SEO for ChatGPT promises to be interesting and dynamic. With the advent of search there, the algorithm is gaining new popularity, slowly eclipsing conventional search engines. As we’ve already found out, search in ChatGPT (SearchGPT) is more human-oriented and personalized, so it is more convenient and more comfortable for the user to receive information in the form in which it is given by AI. Here’s what you can expect in the future:

1. Growth of importance of a spoken language. ChatGPT algorithms continue to evolve, increasingly focusing on natural and conversational queries. This means that content should become simpler and closer to live speech in order to meet the expectations of users.
2. Response personalization. ChatGPT algorithms store information about all conversations with a user and can use it for recommendations based on the message history. In the future, ChatGPT will be able to take into account not only requests, but also individual preferences of users. For optimizing your content this means that you will have to adapt materials to different target audiences, including localization and the specifics of their interests.
3. Multimedia integration. Responses to queries will not only be text-based. Algorithms are already starting to use images, videos, and even interactive elements. To appear in SearchGPT, you will need to add more of this to your content. Graphs, lists, tables, pictures, videos – all this will help you get to the top.
4. Ethics and transparency. ChatGPT continues to introduce more and more new methods of fact-checking and filtering unreliable sources. This is important because users increasingly expect accuracy, reliability, and reliability from algorithms. Websites with questionable content, clickbait headers, or unverified data will be pushed out of the search results so as not to undermine confidence in the platform. At the same time, reliable sources that provide transparent and verified information will benefit, as they help maintain the standard of quality and user confidence in the system.

It is important to remember that at the moment, search engines like Google remain leading in the search. Their positions are strong due to many years of experience, extensive databases, and continuous improvement of algorithms. However, ChatGPT is gradually starting to compete with them, offering a unique dialog format and personalization options. For example, if Google often provides a list of references, ChatGPT immediately gives a structured and detailed response, which makes it convenient for certain types of queries. This can be especially useful for questions that require a quick and clear explanation, such as “what is site speed optimization” or “how to install schema.org markup.” In the future, these platforms may begin to complement each other, creating new opportunities for users.

Conclusion

Gentlemen, I congratulate you; we have one more search engine, which means that it’s time to study algorithms and set up experiments. 

ChatGPT and SearchGPT have already become not just technologies but useful tools, our assistants in finding information. It is important to create content for them that not only responds to user requests but also adapts to AI algorithms. The principles of quality, relevance, and structuring remain unchanged, but now the emphasis is shifting towards personalization and ease of perception.

In the future, as now, success belongs to those who are ready to adapt and try new things. Optimize your content, experiment with formats, add multimedia, and explore new approaches. Start implementing these tips now to stay ahead of the competition.

FAQs

• How do I make a page indexed by ChatGPT?

ChatGPT does not index pages like regular search engines. However, you can customize the work with your pages’ data by integrating them through the API and vector databases.

• Collect the page content and save it in JSON or CSV format.
• Create a vector database (for example, in Pinecone or Chrome) by converting text in embedding using Openapi Embeddings.
• Set up a semantic search to extract relevant data.
• Integrate data with ChatGPT by passing it in requests via the API.

• What is SearchAI?

SearchGPT is an intelligent search technology that uses AI to improve accuracy and consistency of search results. It uses machine learning, semantic analysis, and natural language processing to find information faster and more accurately, adapting to the context and intent of the user.

• How do I get traffic to my website from ChatGPT?

ChatGPT is not a search engine and does not generate traffic to websites based on user requests. However, if you want ChatGPT to use your site’s data, you need to:

• Prepare text data.
• Integrate them through Openal API (for example, for chatbots or vector searches).
• Create a system that will transfer information from your sources to ChatGPT requests.

By doing so, you will draw ChatGPT’s attention to your site, which may attract new customers interested in your products and services.