Your customers may describe a service differently from the people who sell it. They may search for a specific problem, compare alternatives or use a product name that never appears in your navigation. Keyword research helps uncover that gap before you spend time building pages around the wrong terms.
At Yandovskiy SEO, we research the searches relevant to your business and organise them into groups for your website. We work with existing pages as well as planned sections, identifying where the content already fits and where something is missing.
How Much Does Keyword Research Cost?
Pricing starts at $200 per month. The scope depends on the range of products or services and the markets you want to reach.
A business with a few closely related services needs a different level of research from an online shop with hundreds of categories. The work also takes longer when similar terms have different meanings or the existing website has overlapping pages.
- Before quoting, we review:
- The subjects and markets the research needs to cover.
- The volume of queries requiring analysis.
- The complexity of the website’s current or planned structure.
- Whether the scope includes clustering and mapping, or further work on content and metadata.
Send us your website and the areas you want to promote. We’ll confirm the work included in the monthly scope.
What the Research Is Used For
A keyword list becomes useful when it helps you make a decision about a page. Should it cover the whole service or one specific application? Does a question belong in an existing article? Is there enough distinct demand to justify a new category?
Search volume alone cannot answer those questions. We consider what the person is looking for and whether your business can provide it.
Choosing Which Pages to Work On
Research can reveal demand for a service that is only briefly mentioned on your website. It can also show that several planned articles would answer essentially the same question.
For an established site, we compare the keyword groups with the pages already available. Some may need a clearer focus. Others may cover the topic adequately, leaving your team free to work on gaps elsewhere.
Reaching People Looking for What You Offer
A widely searched phrase can have little commercial relevance to your business. A more specific query may describe exactly the service you provide, even if fewer people use it.
We assess both. Broad terms can be worth pursuing over time, while narrower searches may suit a particular product or service page. Informational queries are included where they support useful content for your audience.
Planning Website Structure
Customers may search by the job a product does, even when your catalogue groups everything by product range. Research gives us another basis for reviewing categories and deciding which subjects deserve their own pages.
For example, several product variations may fit comfortably within one category. A different use case may need a separate page because the visitor needs different information before choosing. We examine those distinctions during mapping rather than creating a URL for every keyword variation.
How We Research and Organise Keywords
Start with Your Business and Market
We begin with what you sell, where you sell it and which parts of the business matter most to the project. This keeps the research tied to your actual offer.
The starting terms come from your website and the language used in your market. Competitor research broadens that view: it can reveal categories or questions that your own site has not addressed.
For English-language projects, geography needs attention. For a UAE campaign, we check demand in the UAE. UK figures can suggest terms to investigate, but we still need to establish whether local customers use them and what they expect to find.
Expand the Initial List
We take the starting terms into Google Keyword Planner and Ahrefs, then work through the related searches and volume estimates. Where available, Google Search Console adds information about searches already bringing up your pages.
At this stage, the list is deliberately broad. It may include product variations, questions and terms used to compare options.
We review search volume alongside relevance and competition. Seasonal changes also matter: a peak around one event or buying period should not be mistaken for steady demand throughout the year.
Remove Irrelevant Queries
Tool exports usually contain material that does not belong in the project. A word may refer to a different industry, or a query may concern a product you do not stock.
We remove duplicates and check ambiguous terms before they enter the final groups. Searches for jobs or free resources, for instance, may be irrelevant to a particular service campaign, but the decision depends on the business.
A competitive keyword is not automatically discarded. If it describes an important part of your offer, it may still belong in the research even when it is unlikely to be an early priority.
Group Keywords by Search Intent
Clustering means deciding which queries belong together. For each group, we consider the page we would need to write: could it answer all these searches properly, or would part of it belong elsewhere?
Take “website audit service” and “how to audit a website”. The subject is similar, but one search calls for a provider’s page and the other for instructions. We review the search results as well as the wording before separating or combining queries.
Some groups become smaller during this review; others merge. Where several phrases ask for the same information, we keep them together so the writer has one coherent subject to cover.
Map Groups to Pages
Once the groups are ready, we match them to existing or proposed URLs. The type of page follows the search intent.
Product-specific searches may belong on a product page. A broader comparison may need an article, while a query about hiring a provider is more likely to fit a service page. Search volume does not determine the destination by itself.
We also look for cases where multiple pages are trying to serve the same purpose. The recommendation may be to clarify their roles or consolidate coverage, depending on what each page contains.
The resulting map can guide page titles and content briefs. Your writer can see which subject the page needs to cover and how it differs from the pages around it.
Working with an Existing Website
You do not need to rebuild your website to use new keyword research. We start by checking how the current pages fit the queries collected.
An existing page may already cover a useful group, even if its title uses different wording. Elsewhere, a large category may combine subjects that would be easier to navigate separately. The mapping makes those cases visible before changes are made.
For a new website, the same work can inform the structure before writing and development begin. Decisions about the main sections can then be based partly on search demand, alongside how your business needs to present its offer.
Reviewing the Research as the Site Develops
After pages have been published or updated, search data provides evidence that was not available during the initial research. A page may start appearing for an unexpected query, or a group may prove broader than the content currently covers.
Within ongoing work, we review rankings and clicks to decide whether the mapping needs adjustment. Where analytics are available, they can help us investigate whether visitors are finding what they expected.
New products and changes in the target market are also reasons to revisit the research. An update does not necessarily mean collecting the entire list again; it may concern one section of the website.
Discuss Keyword Research for Your Website
Share a link to your website and tell us which part of the business you want to focus on. Let us know where your customers are based, too. You can attach previous keyword research — we’ll check how much of it is still useful.
We’ll recommend a scope for the research and mapping, with the work organised around the pages your team needs to develop.
Frequently Asked Questions
Can you work with a keyword list we already have?
Yes. We can review it for missing topics and check whether the groups still fit your website. Please include the original research date and its language and location settings, if you have them. That gives us a starting point for deciding what to keep and what to research again.
How many keywords can one page cover?
There is no fixed limit. A category page might cover a broad group of related searches, while a product page has a much narrower focus. We group queries according to what the page can usefully answer, creating a separate group when the search calls for different content.
Will the research include blog topics?
We include informational searches where they are relevant to your audience and the agreed scope. Some can support articles, while others may be answered within a service or product page. We consider where the information belongs before recommending another blog post.
How soon can the research affect search traffic?
The research itself does not change your website’s performance. Its effect depends on the pages you create or update and how those pages compete in search. We review progress after implementation rather than promising a fixed result from the keyword list alone.
How often should the keyword research be updated?
Review it when your offer or target market changes, or when you are planning a substantial new section. For a relatively stable website, a review every six to twelve months can be a useful starting point. A business adding products frequently may need updates to individual categories much sooner.
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