SEO in the USA

For successful promotion of websites in the USA, it is necessary to take into account the market peculiarities and user preferences. According to practice, this market is one of the most profitable, but at the same time one of the most competitive. Americans are used to online shopping, which makes the Internet a key sales channel. The main source of traffic in the western segment of the Internet is Google, which is chosen by about 87% of US users. Other customer acquisition channels such as Bing (6.9% share of users) and Yahoo (4.6% share) should not be neglected either. A variety of approaches to promotion will help to increase the overall traffic flow and expand the audience of the site.

Overcoming competition in U.S. search engines

If your goal is to promote in a competitive niche, you should keep in mind that this requires a significant financial and time investment. In today’s American environment, competition in the Google market has reached a high level, which makes getting into the top 10 for high frequency queries almost impossible. The main strategy of search engine promotion in the USA at the initial stages of optimization is to focus on the use of words of medium and low frequency. This approach includes the expansion of the semantic core and thorough content optimization.

Focus on content

The main component of successful promotion in the American segment is content. It becomes not only the basis for marketing tools, but also a key factor for search engines. Google analyzes English-language content especially carefully and prefers to give out the most relevant results. Therefore, each publication on the site should not only be unique technically, but also fully correspond to the user’s request, providing additional value compared to competitors. It is necessary to publish a quality article at once, no half-finished products that require revision we should not show Google! This methodology allows you to get to the top within 1-2 days with fresh content.

Use of English-language content. One of the significant factors of successful promotion in the U.S. sites – is high-quality content in English. The content should be not only competently written, but also useful for the target audience. I recommend that all texts be given to native speakers before publication, this increases their relevance.

The role of domain selection in SEO for the US

One of the major ranking factors in Google search depends on domain features. The choice of domain name, its zone and history can significantly affect the effectiveness of SEO in the US. You should avoid using domains that have been previously sanctioned by search engines. The geographic location of your Target Audience should also be considered when making your choice. This involves using nationwide zones, such as .us, as well as regional zones, such as .nyc or .la for specific cities. The domain name should reflect your company’s core business, this promotes memorability and recognizability among consumers. It is good when the name of the site has a keyword that reflects the activities of the company. .com domains rank very well in the US

Local search

Use Google My Business. Signing up for and actively using localization services helps increase your business’s online presence and improve engagement with local audiences.

Utilize geolocation services. Integrating geolocation services, such as Google Maps, can significantly increase the visibility of your web resource in search results for users looking for services in a specific region of the United States. This is especially important for locally-focused businesses that want to attract customers from nearby neighborhoods.

A comprehensive approach to SEO

What should be considered:

1. Effective keyword placement. This includes their integration into titles, meta tags, description, link structure.
2. On-page optimization: Title and Description. The page title, acts as an important element not only for users, but also for search engine robots. It is displayed in the browser tab and is the first thing that users see in search results. The Title of each page should accurately reflect its content, it should also contain keywords that will help to increase its relevance to user queries. The page description plays a fundamental role in how users perceive the content. Description should be attractive to the user, containing queries.
3. Creating backlinks to the site. Obtaining quality backlinks from other authoritative sites is one of the key aspects that contribute to improving the ranking of the resource. It also strengthens its authority in front of search engines. Backlinks under the US should be from English language resources that have traffic. The closer the geo and subject of the backlink donor to your site – the better!
4. Optimization for mobile devices. This not only increases user satisfaction, but also improves SEO performance, as the mobile friendliness of the site has become an important criterion for search engines.

Cost of website promotion in the USA

The cost of website promotion in the USA depends on the niche of goods and services. But you need to take into account the fact that the U.S. market is one of the most desirable for sellers from around the world. Therefore, the competition here is quite high.

The cost of SEO in the U.S. is made up of:

BackLinks budget – as a rule, the link budget is from 500$ per month, and further depends on the capabilities of the client. Less is also possible, but it is already “dancing with a tambourine”.

Content – usually for 10 articles, which the client orders from my copywriters, it takes about 300$. This is a very low price! However, the quality of the articles is not bad. Of course, all articles are proofread by the client before publishing on the site.

The cost of work SEO-specialist – from $ 500 per month

The work includes: semantics, work with backlinks, search for drop-domains, technical tasks for texts, technical audit, competitor analysis … That is, all the work that is necessary to occupy the site first lines in Google.

That is, we have a minimum monthly budget of 1300$

Cases

Promotion of Dating-themed website (main region – USA)

I work with him for 2 years, immediately after the beginning of cooperation with me – a sharp increase in traffic and positions

Tefl/Tesol certification (English language training). Region – USA

Started promoting in April 2023, traffic was 2472 per month (according to Ahrefs)

After purchasing links and placing new texts – traffic in July increased 2 times and reached 5660 (actually even more, Ahrefs underestimates the data by 3 times)

More cases in the U.S. at this link

I have a lot of experience of promotion in the USA, it just so happens that this is the main region where I work on SEO. So write or call me if you have any questions, we will figure it out together.

And…

Success in promotion!