Technical SEO & GEO Audit

A website can look fine in a browser while important pages remain inaccessible to search crawlers. Problems may sit in the crawl settings, redirects or the way content loads. They are easy to miss during everyday use.

At Yandovskiy SEO, we audit the technical setup of your website for search engines and AI search services. We check access to content, review structured data and investigate technical errors. You receive a report explaining what needs attention and how to address it.

How Much Does a Technical SEO & GEO Audit Cost?

Pricing starts at $220. Larger or more complex websites can cost $550 or more, depending on the scope of the review.

Page count is one consideration, but structure matters too. A shop with filters and multiple URL versions requires different checks from a small service website. We review the site before quoting and agree on what the audit will cover.

For that price, you receive our findings and written recommendations on the changes needed.

When Should You Have Your Website Audited?

After a redesign, familiar pages may have new URLs or sit elsewhere in the navigation. We check what happened to the old addresses and whether the new pages are linked correctly. A CMS migration also calls for a review of settings carried over from the development site.

For a new website, it is worth scheduling the audit before launch, while the developer is still working on the build. Checks on the live site then confirm that the production settings are right.

You may also need an audit when:

• Important pages are missing from search results.
• New content is taking unusually long to appear in search.
• Organic traffic changes after a website update.
• Pages load slowly or behave poorly on mobile devices.
• You want to check whether technical restrictions prevent AI search services from accessing your content.

A traffic decline does not automatically mean a technical fault. The audit helps establish whether the site’s setup is contributing to the problem and which findings warrant action.

For an actively developed website, the timing of checks should follow significant releases. A fixed six-month schedule may miss a problem introduced the week after the last review.

What We Check in a Technical SEO & GEO Audit

Crawling and Indexing

We start with the pages you need people to find. Can crawlers reach them through the website? Do they return the expected response? Are any settings preventing indexing?

The review covers robots.txt, XML sitemaps and indexing directives, including noindex tags. We compare these signals with the intended role of each page type. Account pages and internal search results, for example, may be excluded deliberately; a service page requires a different decision.

Where Google Search Console access is available, we use its reports to investigate indexing issues alongside the website checks. A URL appearing in a sitemap does not, by itself, confirm that it has been indexed.

Technical Access for AI Search

The GEO checks start with access: what happens when an AI search crawler requests a page? We look for restrictions in robots.txt and server responses that could stop it from retrieving public content intended for discovery.

Then we examine what content is available on the initial page load. Text visible after a visitor clicks a button or runs a search may not be equally accessible to an automated system. JavaScript-dependent pages need particular attention because crawler capabilities differ.

Recommendations take account of the purpose of each crawler. Access for search and access for model training are separate decisions; the aim is to identify unintended restrictions, with changes matched to your requirements.

Canonical URLs and Duplicate Pages

Filters, tracking parameters and CMS settings can create several URLs for substantially the same page. We examine how those versions are linked and which URL the site identifies as canonical.

A canonical tag pointing to the wrong destination can affect an otherwise useful page. Conflicting signals also deserve attention—for example, when internal links favour one version while the sitemap lists another.

The report explains which duplicates are expected and where the configuration needs correction. We do not treat every repeated URL pattern as an error.

Structured Data and Page Markup

We review existing structured data for errors and compare it with the information visible on the page. This includes checking whether the schema types and properties suit the content they describe.

A technically valid block of markup can still contain an old business name, the wrong URL or information that no longer appears on the website. Those inconsistencies matter to the review just as much as validation errors.

We also examine headings and page titles, along with meta descriptions. Template problems can cause the same metadata to appear across many pages or leave important fields empty.

Structured data recommendations form part of the combined SEO and GEO audit. We assess the markup on its merits, without presenting it as a guarantee of inclusion in AI answers.

Broken Links and Redirects

We check internal links for destinations that no longer work and review how moved pages are handled. Redirect loops and unnecessary chains are included in this part of the audit.

Context determines the recommendation. A deleted product may have a suitable replacement, while an expired page may correctly return a 404 or 410 response. Redirecting every missing URL to the homepage can leave visitors at a destination unrelated to what they requested.

For pages that have moved, we look at the redirect destination and whether internal links still point to the old address.

Page Speed and Core Web Vitals

We review loading performance across representative page types. Product pages may load quite differently from the homepage, particularly when they include large galleries or additional scripts. We select URLs from different sections to see where the delays occur.

For Core Web Vitals, we examine LCP and INP to assess loading and interaction response. CLS records unexpected movement in the layout. If field data is available, we can compare visitors’ recorded experience with what happens in our tests.

The investigation may identify oversized images, scripts that delay the page or slow server responses. Recommendations focus on the causes found on your website, with enough detail to guide the next development task.

Mobile Content and Usability

We check whether the mobile version provides access to the content and navigation available on desktop. Layout changes can hide useful information or make links difficult to reach.

We look for faults that show up on a smaller screen: a form field cut off at the edge, for instance, or a button covered by another element. Each finding names the affected page or shared template so the developer knows where to investigate.

What You Receive After the Audit

You receive a report with the technical issues found and recommendations for addressing them. The explanations connect each finding to the affected part of the website, rather than leaving you to interpret a list of tool warnings.

Some fixes belong in a shared template and may affect hundreds of pages. Others concern a single URL. Making that distinction helps your team understand the work involved.

The audit identifies the changes needed. Implementation is a separate stage, and the report provides a basis for discussing those changes with whoever maintains your website.

Request a Technical SEO & GEO Audit

Send us your website address and tell us what prompted the review. If you have recently changed the CMS, moved URLs or noticed problems with particular pages, include those details.

We’ll review the site and confirm the scope and price. You’ll receive our findings on crawler access and markup, together with the other technical faults uncovered and our recommendations for fixing them.

Frequently Asked Questions

I already use free SEO tools. What would an audit add?

Free tools can reveal useful issues, particularly with indexing and performance. Their reports still need to be interpreted in the context of the website. An audit brings the findings together and checks whether a flagged issue actually requires a change.

Can you audit a website that has not launched yet?

Yes, provided the development version is accessible for review. Some checks can be completed before launch, including page structure and redirect planning. Production access and indexing settings need to be checked again once the site is live.

Does the GEO audit include rewriting content?

This service covers the technical side of GEO, including crawler access and markup. Rewriting pages or developing a content strategy falls outside that scope. Recommendations here concern how existing content is delivered and described technically.

Will fixing every issue guarantee better rankings or AI citations?

No audit can promise a particular ranking or citation. Technical fixes can remove obstacles, but search engines and AI services also evaluate the content and other signals. The benefit of the audit is knowing which technical problems exist and how to address them.