Traffic dropped after Google’s March update: What to do?
Colleagues, as you probably know, in March there was a major Google update (Core Update), which crippled a lot of sites in the English-speaking segment. Just recently I published a video on my YouTube channel, in which I explained what can be done to get traffic back, and here I would like to summarize the essence of the issue.
So, first of all, about the sources of information:
The sources of my information about the Google March Update are:
- Client projects that I run and my personal websites
- Colleagues from the CIS, with whom we discussed this problem
- Colleagues from India, with a large sample of sites, with whom we also discussed and came to the conclusions below.
So, having gathered information from 3 sources, I can say that the sites were affected due to two things:
1) A large amount of AI-generated content. Moreover, generated by templates, not processed by humans
2) Glued non-thematic drops (restored used domains).
Sometimes the site had both (when they pasted a dropdown on an AI-generated page).
What to do?
In my experience, in the experience of my colleagues from the CIS and India – if you have removed all AI content from the site, hoping to get traffic back, then unfortunately, nothing has happened to such sites so far, the traffic as it was at the bottom and remains there. Therefore, if you want to return traffic within 2-3 months, your only option is to change the domain name of the site. When you change the domain, the traffic comes back, but you have to remove the genre.
It’s easier with projects that have been affected by dropshipped domains – you take the redirect off the dropshots, and the traffic comes back.
Unfortunately, this is the way things are. I realize that many are not ready to say goodbye to the domain name, but the situation is such that the domain affected by the March update, traffic may never return.
Such things. Success in promotion!