Planning a new website starts with a few practical questions. How will customers find your services? What do they need to know before making an enquiry? The answers belong in the development brief, alongside the design requirements.
At Yandovskiy SEO, we plan the service pages and technical setup together. We work out where each offer belongs, how visitors will reach it and what supporting information is needed before development begins.
We also prepare the content for potential use in AI-generated answers, including Google AI Overviews and ChatGPT. Clear explanations and accessible pages are part of that preparation; inclusion itself remains outside our control.
Have a website in mind? Send us a brief description of your business and, if you already have a site, a link to it. We’ll discuss which pages you need and what the development work would involve.
What’s Included in Website Development
A new service should have somewhere to go when you add it to the website. The same applies to articles: they need a place in the navigation and a useful connection to the services they support.
We allow for those additions in the original plan. For a company with several offerings, that means deciding which deserve separate pages and where shared information belongs. You can begin developing the content after launch without first reorganising the main sections. Ongoing SEO then builds on that structure.
Site Structure and Page Layouts
We start with what you sell and the questions customers ask about it. Some services need detailed explanations of their own. Closely related offers can share a page if the differences remain clear.
Next, we arrange the information within each page. Visitors need to understand the service before reaching an enquiry form, but they should not have to read through unrelated material to find a basic detail. Working through the layouts also exposes gaps in the content available for the build.
Design and Responsive Development
Once the layouts are agreed, we develop the visual design. Navigation and enquiry forms need to be easy to find, with enough space around the text to make longer explanations comfortable to read.
On a phone, the reading order matters as much as the size of the type. We adapt the layout for smaller screens so that the service information and main controls remain usable.
SEO and AI Search Preparation
During development, we set up URLs, headings and indexing rules. We organise the main content so that search engines can access it and identify the subject of each page.
For AI search, we make service descriptions specific: what the service covers, who it is for and how it works. This is part of generative engine optimisation, or GEO. The work begins with useful information on accessible pages.
How Our Development Approach Supports Search Visibility
Our SEO work informs the development brief. We look at the intended role of each page and address technical decisions that would otherwise have to be revisited during promotion.
A Clear Purpose for Each Page
Two related services do not need near-identical descriptions. We establish what is distinct about each offer and give those differences space on the page, keeping shared details where they help the reader. This reduces unnecessary overlap between pages targeting similar questions.
Content That Makes Sense on Its Own
Someone arriving from search may never see your homepage. The page they land on needs to explain the offer without assuming they have already read about the company.
We apply that principle to individual sections too. A passage about a service should name it and provide enough detail to be understood when read separately.
Fewer Technical Obstacles
An indexing rule can exclude a useful page; a navigation decision can make it difficult for a crawler to reach. We account for access and indexing during the build, before you invest in promoting the finished site.
Room to Adjust
Services change, and customers raise questions that the original content did not cover. We plan page layouts with room for those additions. Revising a description or expanding an answer should not require a new design for the whole site.
What Types of Websites Do We Build?
We build company websites, service pages and larger sites with blogs or other supporting content. A business offering one service needs a different scope from a company whose product lines serve several audiences. We work out the page requirements around those differences.
An existing website can also be a starting point. Sometimes a few sections need reorganising and the service pages need better explanations. Where the underlying structure makes straightforward additions difficult, we assess whether a more substantial rebuild is worthwhile.
How the Project Runs
- Understanding the brief. We discuss the services that matter most to the business and the people who buy them. We also ask how customers find you today and what you want the new website to change.
- Mapping the site. We put together the page structure, separating service information from supporting articles and company details. This establishes the page list and the connections between sections.
- Preparing the wireframes. Before visual design begins, we lay out the key pages. You can see the order of the sections, where enquiry forms belong and which content is still needed.
- Design and development. We turn the agreed layouts into a design and build the site, adapting the pages for different screen sizes.
- Preparing for promotion. We put the initial SEO settings in place. Where analytics is part of the scope, we connect it and configure the agreed basic tracking.
What You’ll Have at the End
You’ll have a working website with the agreed pages, responsive layouts and initial SEO settings in place. It is ready for content development and promotion.
Routine additions fit within the planned structure: an article can support an existing service, and a new offering can have its own page. A substantial change in the business will need a fresh review of the requirements.
Website Development Case Study: A Voice AI Company
We developed a website for a company offering several voice AI services. The audiences differed across the business, so each offering needed an explanation of its own within a coherent site.
The Brief
The company needed to explain its products clearly and establish a foundation for SEO, with room for further content. Combining everything on one service page would have made the differences difficult to follow.
What We Did
We separated the service areas and mapped out their pages. Within each one, we arranged the information around the customer’s problem and the product’s role in addressing it.
We then planned the page layouts, including the information needed before an enquiry. A blog and supporting materials were allowed for in the structure, and the basic SEO requirements were incorporated during development.
The Result
The company received a website with distinct service pages and space to expand its product information. It could begin promotion on that basis, without an initial round of structural redevelopment.
If you are planning a similar project, send us your current website or a short description of what you want to build. We can discuss which parts need attention and what the work would involve.
Frequently Asked Questions
How long does it take to build a website?
The estimate follows from the page list and development requirements. For an existing site, we also need to establish what can be retained. We agree the timeline once that scope is clear.
What should we prepare before getting in touch?
Send a short description of the business and what you want the website to do. Existing text or page plans are useful, along with a link to your current site. A finished brief is not required.
Does the development service include ongoing SEO?
The build includes the initial SEO preparation described above. Content development, link work and performance reviews after launch belong to ongoing promotion, which we can discuss as a separate scope.
Can we add pages ourselves as the business grows?
If your team will manage the content, include that requirement in the brief. The editing options depend on the technical solution selected for the project; the structure is planned to accommodate further pages.
Can we leave SEO until after the website is built?
Page structure and URLs are easier to settle before development. Leaving those decisions until promotion starts can mean changing recently completed work. We address the basics in the original brief.
What if our services target different audiences?
We map the information each audience needs and decide where separate pages are justified. Related offers can still be linked without giving every visitor the same explanation.
Is this suitable for a small business?
A few well-planned pages can be enough to explain a small company’s services and receive enquiries. We base the scope on those needs, with room for additions later.
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